Cognitive trend is focused on the mental processes and phenomena
…Marketing is activity that surrounds our daily lives. Everywhere you look on your way to work, you will see the
impact of marketing. You will undoubtedly pass billboards advertising goods or services, you will pass retail establishment, or you
may see trucks or trains transporting merchandise…
…Marketing is a complex process, and marketing experts often disagree on what marketing is and what it consists of.
To avoid the controversy, I will use the official American Marketing Association definition of marketing. Marketing is the process of
planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives…
|
